employer brand content ideas & strategy
that attracts top talent
employer brand content ideas & strategy
that attracts top talent
No more random acts of content
For in-house recruiting & employer brand leaders at growing firms who don't know what to say to attract candidates, Southern Lighthouse is the guiding light that shows you the way.
Specializing in:
Employer Brand Content Ideas & Strategy
Thought Leadership Content for Executives
Candidate-Facing Messages
LinkedIn Content
Real Content Attracts Real People.
What can Southern Lighthouse do?
I help recruiting & employer brand leaders at growing companies boost their recruitment marketing efforts from strategy through execution.
- Activate your executives to produce authentic and compelling thought leadership content that keeps you top of mind for talent
- Train your recruiters & hiring manager on how to write effective LinkedIn content that pulls in candidates
Hey. I'm Rachel Kennedy.
I work at the intersection of recruiting, marketing, and copywriting LinkedIn content. That means I love people, brands, and words. Each one is a powerful element.
But together? Unstoppable.
I am a mom of two boys, cookie lover, wife, friend, tea aficionado, content marketing consultant and gardener. I love gardening because being part of growth is one of my greatest joys.
With a heart for company culture, and a curiosity about how people determine where to work, I fell in love with employer brand content ideas & strategy: the perfect intersection of my background in recruiting and love for marketing.
The Story of This Lighthouse
My mission at the Southern Lighthouse® is to help growing businesses attract the right talent through employer brand content ideas & strategy. Southern Lighthouse is a 100% female-owned small business.
“Be a ladder or a lifeboat or a lighthouse to help others up, or out, or through” had been a phrase that I read years ago and continues to inspire me.
As a content marketing consultant, I love the image of a lighthouse shining light on the people inside (your employees!) so that you can attract more candidates like them. After all, the most powerful lighthouses shine from within.
A Few of Our Happy Clients
Contact Us
Contact Us
Burning Question?
Send me a message and let's chat about LinkedIn content or employer brand content ideas & strategy. Be sure to mention your first concert. It was Brooks & Dunn, wasn't it?
Southern Lighthouse®
Let's Talk
Open today | 09:00 am – 04:00 pm |
want employer brand content tips? Drop your email here!
Cookies are yummy.
They also help us serve you better.
We use cookies to analyze website traffic and optimize your website experience.