employer brand content & strategy
that attracts top talent
employer brand content & strategy
that attracts top talent
that attracts top talent
that attracts top talent
Distill who you are, what you offer, then tell them. It’s that simple.
(We will do it together).
Specializing in:
Employer Brand Content Creation
Messaging Development
Career Page Development
Marketing Coaching
Strategic Recruitment Plans
who feel overwhelmed, stuck, and limited creating strategic content for your employer brand, careers website, social media channels, digital marketing campaigns and candidate communications and more...
I'm about to make your job waaaaay easier.
I'm Rachel Kennedy. I work at the intersection of recruiting, marketing, and content. That means I love people, brands, and words. Each one is a powerful element.
But together? Unstoppable.
I am a mom of two boys, cookie lover, wife, friend, tea aficionado, content marketing consultant and gardener. I love gardening because being part of growth is one of my greatest joys.
With a heart for company culture, and a curiosity about how people determine where to work, I fell in love with employer brand content ideas & strategy: the perfect intersection of my background in recruiting and love for marketing.
My mission at the Southern Lighthouse® is to help growing businesses attract the right talent through employer brand content ideas & strategy. Southern Lighthouse is a 100% female-owned small business.
“Be a ladder or a lifeboat or a lighthouse to help others up, or out, or through” had been a phrase that I read years ago and continues to inspire me.
As a content marketing consultant, I love the image of a lighthouse shining light on the people inside (your employees!) so that you can attract more candidates like them. After all, the most powerful lighthouses shine from within.
Send me a message and let's chat about LinkedIn content or employer brand content ideas & strategy. Be sure to mention your first concert. It was Brooks & Dunn, wasn't it?
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