Southern Lighthouse®

Real Marketing. For Real People.

What can Southern Lighthouse do?

I help leaders at mid-sized companies boost their recruitment marketing efforts from strategy through execution.

Increase brand awareness through storytelling
Activate your employees
Train your team

Our Founder

I’m Rachel Kennedy. I work in the intersection of recruiting, marketing, and copywriting. That means I love people, brands, and words. Each one is a powerful element.

But together? Unstoppable.

I am a mom of two boys, cookie lover, wife, friend, tea aficionado and gardener. I love gardening because being part of growth is one of my greatest joys.

With a heart for company culture, and a curiosity about how people find companies, I discovered employer branding: the perfect intersection of my background in recruiting and love for marketing.

The Story of This Lighthouse

My mission at the Southern Lighthouse® is to help small and medium businesses attract the right talent through their unique story. Southern Lighthouse is a 100% female-owned small business.

“Be a ladder or a lifeboat or a lighthouse to help others up, or out, or through” had been a phrase that I read years ago and continues to inspire me.

The image of the lighthouse represents shining light to others to find what they are looking for. Lighthouses are designed to mark dangerous coastlines and show the way to safer ground. Our mission is to help small and medium businesses to avoid pitfalls and sail safely to their destinations.