Southern Lighthouse®

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Southern Lighthouse®

Southern Lighthouse®Southern Lighthouse®Southern Lighthouse®
Home
Services
PRODUCTS
Applause
Workshops
Contact Us
FAQs
LinkedIn Bootcamp
More
  • Home
  • Services
  • PRODUCTS
  • Applause
  • Workshops
  • Contact Us
  • FAQs
  • LinkedIn Bootcamp
  • Home
  • Services
  • PRODUCTS
  • Applause
  • Workshops
  • Contact Us
  • FAQs
  • LinkedIn Bootcamp

employer brand content ideas & strategy

employer brand content ideas & strategyemployer brand content ideas & strategyemployer brand content ideas & strategyemployer brand content ideas & strategy

that attracts top talent

employer brand content ideas & strategy

employer brand content ideas & strategyemployer brand content ideas & strategyemployer brand content ideas & strategyemployer brand content ideas & strategy

that attracts top talent

No more random acts of content

For in-house recruiting & employer brand leaders at growing firms who don't know what to say to attract candidates, Southern Lighthouse is the guiding light that shows you the way. 


Specializing in: 

Employer Brand Content Ideas & Strategy

Thought Leadership Content for Executives

Candidate-Facing Messages

LinkedIn Content

More About Our Services

Real Content Attracts Real People.

What can Southern Lighthouse do?

I help recruiting & employer brand leaders at growing companies boost their recruitment marketing efforts from strategy through execution. 

  • Activate your executives to produce authentic and compelling thought leadership content that keeps you top of mind for talent
  • Train your recruiters & hiring manager on how to write effective LinkedIn content that pulls in candidates

Hey. I'm Rachel Kennedy.

I work at the intersection of recruiting, marketing, and copywriting LinkedIn content. That means I love people, brands, and words. Each one is a powerful element. 


But together? Unstoppable. 


I am a mom of two boys, cookie lover, wife, friend, tea aficionado, content marketing consultant and gardener. I love gardening because being part of growth is one of my greatest joys.


With a heart for company culture, and a curiosity about how people determine where to work, I fell in love with employer brand content ideas & strategy: the perfect intersection of my background in recruiting and love for marketing.

The Story of This Lighthouse

My mission at the Southern Lighthouse® is to help growing businesses attract the right talent through employer brand content ideas & strategy. Southern Lighthouse is a 100% female-owned small business. 


“Be a ladder or a lifeboat or a lighthouse to help others up, or out, or through” had been a phrase that I read years ago and continues to inspire me. 


As a content marketing consultant, I love the image of a lighthouse shining light on the people inside (your employees!) so that you can attract more candidates like them. After all, the most powerful lighthouses shine from within. 

A Few of Our Happy Clients

Contact Us

Contact Us

Burning Question?

Send me a message and let's chat about LinkedIn content or employer brand content ideas & strategy. Be sure to mention your first concert. It was Brooks & Dunn, wasn't it?

Southern Lighthouse®

Let's Talk

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