It’s time to
your story

Don’t build a construction company.

Build a construction company worth following.

Construction leaders struggle with visibility, credibility and consistent messaging that resonates and drives the business forward.

We’re here to help you stand out (in a good way). 

Whether you need strategic company messaging, executive brand coaching, or an employee storytelling program, the right approach will position your firm as an employer of choice.

What’s your biggest struggle right now?

We’re not top of mind in the industry.

Know Your Story

Clarify your Company Messaging & Positioning

For Construction Firms over $10M

As its leader, I struggle to tell our company story.

Build Your Personal Brand

For executive leaders through our Brand Accelerator Program

 We have more work than people to do it.

Attract Top Talent

For employee groups at companies of 1,000+ to build personal and employer brands through our Storytelling Program.

  • Texo Construction Association logo, Southern Lighthouse client
  • Harkinson Dewan Commercial logo, Southern Lighthouse client
  • Cooper General Contractors logo, Southern Lighthouse client
  • Wood Haus logo, Southern Lighthouse client
  • Morrish Design logo, Southern Lighthouse client
  • AGC Wisconsin logo, Southern Lighthouse client
  • CEC logo, Southern Lighthouse client
  • Plano City logo, Southern Lighthouse client
  • SMPS logo, Southern Lighthouse client
  • National Breast Cancer Foundation logo, Southern Lighthouse client
  • C1S logo, Southern Lighthouse client
  • AGC Houston Chapter logo, Southern Lighthouse client
Man working on laptop to promote Southern Lighthouse’s LinkedIn Brand Accelerator program

Introducing the Employee Advocacy Program

For growing construction firms who want to attract aligned talent and clients, our Employee Advocacy Storytelling Program empowers employees to tell your story.

Through our program, your employees will develop the tools, strategies, and confidence to transform your LinkedIn presence into a business development engine. This 5-week program is tailored for businesses ready to build a standout LinkedIn brand that authentically connects with candidates and clients.

Rachel Kennedy, Founder of Southern Lighthouse, an employer branding for construction companies specialist 
Speaking | Coaching | Employer Branding

Your guide to building a strong employer brand

I’m Rachel Kennedy, Founder of Southern Lighthouse

With over 17 years of experience in recruiting, marketing, and storytelling, I help commercial construction leaders engage exceptional talent, build stronger brands, and grow their businesses. I’m passionate about turning your company’s story into a powerful tool for success, using strategic messaging and recruitment branding to make a real impact. Ready to shine a light on your brand?

  • “I want to tell you how great it is to work with Rachel. She is prepared, thoughtful, on point, and delivering tangible results in an area that can sometimes feel a little nebulous.”

    Julie Strong
    CEO, C1S Group 

  • “Rachel has helped showcase our staff and our culture to our current and future clients. She was professional and a pleasure to work with. She fit right into our culture, understanding who we are, what we do, and how best to market our brand.”

    Brian Lipka
    COO

  • “Southern Lighthouse helped us identify what is unique about our company culture, skill sets, and passion. We walked away with a better definition of our company values and brand.”

    Alan Tonissen
    Principal, Moorish Design

  • “In a very minimal amount of time, she helped us create a whole new career page for potential candidates to get a good understanding of our culture, and we also have a wonderful candidate in the pipeline for a high-level role.”

    Rebecca Buell
    CFO, National Breast Cancer Foundation

  • “Thanks in no small measure to Rachel’s training for our organization, we are down to a 2% vacancy rate.”

    Shannah Hayley
    Director of Communications, City of Plano

Tell Stories.

Attract Talent.