content strategy
for companies that actually like their people
content strategy
for companies that actually like their people
Better Content = Better Candidates
Distill who you are, what you offer, then tell them. It’s that simple.
(We will do it together).
Specializing in:
Content Strategy
Employer Brand Content Creation
Messaging Development
Career Page Development
Marketing Coaching
Strategic Recruitment Plans
Stellar Content Attracts Stellar People
For Talent Acquisition, Marketers & Leaders
who feel overwhelmed, stuck, and limited creating strategic content for your employer brand, careers website, social media channels, digital marketing campaigns and candidate communications and more...
***Stop creating random acts of content.***
I'm about to make your job waaaaay easier.
I'm Rachel Kennedy. I work at the intersection of recruiting, marketing, and content. That means I love people, brands, and words. Each one is a powerful element.
But together? Unstoppable.
I am a mom of two boys, cookie lover, wife, friend, tea aficionado, content marketing consultant and gardener. I love gardening because being part of growth is one of my greatest joys.
With a heart for company culture, and a curiosity about how people determine where to work, I fell in love with employer brand content ideas & strategy: the perfect intersection of my background in recruiting and love for marketing.
The Story of This Lighthouse
My mission at the Southern Lighthouse® is to help growing businesses attract the right talent through employer brand content ideas & strategy. Southern Lighthouse is a 100% female-owned small business.
“Be a ladder or a lifeboat or a lighthouse to help others up, or out, or through” had been a phrase that I read years ago and continues to inspire me.
As a content marketing consultant, I love the image of a lighthouse shining light on the people inside (your employees!) so that you can attract more candidates like them. After all, the most powerful lighthouses shine from within.
A Few of Our Happy Clients
Contact Us
Contact Us
Burning Question?
Send me a message and let's chat about LinkedIn, employer brand ideas or content strategy. Be sure to mention your first concert. It was Brooks & Dunn, wasn't it?
Southern Lighthouse®
Let's Talk
Open today | 09:00 am – 04:00 pm |
want employer brand content strategy tips? Drop your email!
What's Your Content Score?
I've identified the top 50 touchpoints a candidate considers when consdiering you as an employer.
Download this free checklist and see how your content stacks up.
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