employer brand content & strategy
that attracts top talent
employer brand content & strategy
that attracts top talent
No more random acts of content
For in-house recruiting & employer brand leaders at growing firms who need a guide on effective employer brand content, Southern Lighthouse is the guiding light that shows the way.
Specializing in:
Employer Brand Content Ideas & Strategy
Thought Leadership Content for Executives
Candidate-Facing Messages
LinkedIn Content
Real Content Attracts Real People.
What can Southern Lighthouse do?
I help recruiting & employer brand leaders at growing companies boost their recruitment marketing efforts from strategy through execution.
- Activate your executives to produce authentic and compelling thought leadership content that keeps you top of mind for talent
- Train your recruiters & hiring manager on how to write effective LinkedIn content that pulls in candidates
Hey. I'm Rachel Kennedy.
I work at the intersection of recruiting, marketing, and copywriting LinkedIn content. That means I love people, brands, and words. Each one is a powerful element.
But together? Unstoppable.
I am a mom of two boys, cookie lover, wife, friend, tea aficionado, content marketing consultant and gardener. I love gardening because being part of growth is one of my greatest joys.
With a heart for company culture, and a curiosity about how people determine where to work, I fell in love with employer brand content ideas & strategy: the perfect intersection of my background in recruiting and love for marketing.
The Story of This Lighthouse
My mission at the Southern Lighthouse® is to help growing businesses attract the right talent through employer brand content ideas & strategy. Southern Lighthouse is a 100% female-owned small business.
“Be a ladder or a lifeboat or a lighthouse to help others up, or out, or through” had been a phrase that I read years ago and continues to inspire me.
As a content marketing consultant, I love the image of a lighthouse shining light on the people inside (your employees!) so that you can attract more candidates like them. After all, the most powerful lighthouses shine from within.
A Few of Our Happy Clients
Contact Us
Contact Us
Burning Question?
Send me a message and let's chat about LinkedIn content or employer brand content ideas & strategy. Be sure to mention your first concert. It was Brooks & Dunn, wasn't it?
Southern Lighthouse®
Let's Talk
Open today | 09:00 am – 04:00 pm |
want employer brand content tips? Drop your email here!
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