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In today’s competitive construction industry, attracting top talent and building a strong brand are more crucial than ever.

Most firms face challenges articulating their unique stories and effectively leveraging platforms like LinkedIn to connect with potential candidates and clients. In fact, 89% of HR leaders believe that a strong employer brand significantly impacts their ability to attract quality talent.

By crafting a compelling narrative and strategically leveraging LinkedIn's vast network to showcase your story, you can position your firm as an employer of choice.

Rachel Kennedy, Founder of Southern Lighthouse, an employer branding for construction companies specialist

Speaking | Coaching | Employer Branding

Your guide to building a strong employer brand

I’m Rachel Kennedy, Founder of Southern Lighthouse

With over 17 years of experience in recruiting, marketing, and storytelling, I help commercial construction leaders engage exceptional talent, build stronger brands, and grow their businesses. I’m passionate about turning your company’s story into a powerful tool for success, using strategic messaging and recruitment branding to make a real impact. Ready to shine a light on your brand?

Learn more

Applications Now Open

Introducing the LinkedIn Brand Accelerator

Starting January 2025, gain the tools, strategies, and confidence to transform your LinkedIn presence into a business development engine. This 6-week program is tailored for commercial construction leaders ready to build a standout LinkedIn brand that authentically connects with candidates and clients. Kick off the new year with a clear, actionable plan to outshine your competition and grow your network.

Get Started

“I want to tell you how great it is to work with Rachel. She is prepared, thoughtful, on point, and delivering tangible results in an area that can sometimes feel a little nebulous.”

Julie Strong
CEO, C1S Group
“Rachel has helped showcase our staff and our culture to our current and future clients. She was professional and a pleasure to work with. She fit right into our culture, understanding who we are, what we do, and how best to market our brand.”

Brian Lipka
COO
“Southern Lighthouse helped us identify what is unique about our company culture, skill sets, and passion. We walked away with a better definition of our company values and brand.”

Alan Tonissen
Principal, Moorish Design
“In a very minimal amount of time, she helped us create a whole new career page for potential candidates to get a good understanding of our culture, and we also have a wonderful candidate in the pipeline for a high-level role.”

Rebecca Buell
CFO, National Breast Cancer Foundation
“Thanks in no small measure to Rachel’s training for our organization, we are down to a 2% vacancy rate.”

Shannah Hayley
Director of Communications, City of Plano

Elevate your employer brand and find the right people for your team

Book a Call

It’s time to start talent

In today’s competitive construction industry, attracting top talent and building a strong brand are more crucial than ever.

Your guide to building a strong employer brand

Introducing the LinkedIn Brand Accelerator

“I want to tell you how great it is to work with Rachel. She is prepared, thoughtful, on point, and delivering tangible results in an area that can sometimes feel a little nebulous.”

“Rachel has helped showcase our staff and our culture to our current and future clients. She was professional and a pleasure to work with. She fit right into our culture, understanding who we are, what we do, and how best to market our brand.”

“Southern Lighthouse helped us identify what is unique about our company culture, skill sets, and passion. We walked away with a better definition of our company values and brand.”

“In a very minimal amount of time, she helped us create a whole new career page for potential candidates to get a good understanding of our culture, and we also have a wonderful candidate in the pipeline for a high-level role.”

“Thanks in no small measure to Rachel’s training for our organization, we are down to a 2% vacancy rate.”

Elevate your employer brand and find the right people for your team

It’s time to start
talent